5 Minute Media Delivers Bite Sized Knowledge That Entertains

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5 minute media delivers bite sized knowledge that entertains

January 18, 2005

5 Minute Media , announced today the launching of their proprietary 5mm platform to deliver dynamic, rich media content in short format over the Internet. A 'five' is delivered to a user's inbox or mobile device in daily 5 minute episodic bites of knowledge with content that is engaging, immersive and interactive.

By effectively capturing a viewer's attention in an interactive environment, educators and marketers are able to effectively communicate messages in a way that grounds new learning and influences behavior, all within a customer permission based environment. The goal of 5mm has been to develop a new dimension in learning that is at once educational and entertaining. The fusion of education and entertainment creates an experience for a learner that allows them to capture new information and ground new learning in behavior for sustainable results.

In essence, 5mm is about delivering information in small bites that engages, communicates and inspires its audience. Based on the premise that most people will only take away three things from an educational, informational or entertaining session, 5mm uses this bite-sized approach that is uniquely structured to a viewer's attention span.

Measurement is also a key component of the 5mm series approach. 5mm's ‘True Response' analytics and reporting brings a deep level of marketing and sales feedback to an organization. No longer do companies have to guess if their campaign is working, with ‘True Response' they know who is watching, when they're watching and for how long, all within a permission based environment.

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