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'Ad Age' Search Marketing Fact Pack Released

November 5, 2006
By Abbey Klaassen

Search-engine marketing solves a basic need of connecting potential buyers to sellers, but until recently, it has lived a low-profile life in the media and advertising world.

80% of traffic
Today, however, it's hard to ignore the stats: About 80% of internet traffic begins at a search engine, according to Harris Interactive, and DoubleClick reports 41% of web users use search for simple navigation, typing a query to find a brand rather than typing a URL directly into their browser.

And how the business has grown: The latest figures from Forrester indicate search marketing will be a $7 billion business this year. While it may not be as flashy as TV, search is one of the best ways to extend the life of a 30-second spot. Ignoring it is a stumble few marketers can afford…

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